Not because your care is poor, but because your homepage sounds like every other CQC-registered provider. We scan your website against the 5 Laws of Conversion to find where private-pay families, commissioner referrals and care staff drop off, and give you the exact copy to fix it.
Some sites block automated crawlers. We've received your submission and will review your homepage by hand and email your Snapshot within 48 hours.
Our free scanner is limited to 3 scans per email per day. You can try again tomorrow, or book a teardown for a full review.
An unexpected error occurred. Please try again or email madebyvortechs@gmail.com and we'll run your snapshot for you.
AI tools have solved web design. Anyone can make clean layouts in minutes.
The problem is what they write inside: "SAFE" copy. Smooth, polite, and completely generic:
"We provide bespoke, client-centred solutions to help individuals and organisations unlock their full potential and achieve sustainable growth."
It describes every competitor in your field, not the problem your client woke up with today. Visitors leave because:
If a visitor doesn't see their situation in seconds, they assume you're not for them.
"Welcome to our practice."
"Is this for someone like me?"
A list of services says what you do, not why it will work for them.
"Our services: counselling, CBT, assessments."
"Why would this work when other things haven't?"
If the offer and price are vague, visitors leave to compare somewhere clearer.
"Contact us for more information."
"What exactly do I get, and is it worth it?"
Claims without proof make people sceptical.
"We are passionate about quality care."
"Can I trust what they're saying?"
Asking a stranger to book a long call straight away loses them.
"Book your free 60-minute consultation."
"What do I do next, and is it easy?"
The result: a website that looks fine and quietly loses enquiries, while you chase leads on LinkedIn.
AI builders build fast, but they don't know what to say. We find where your visitors lose interest, then give you the words and the plan to fix it. You choose how far to go.
Scan my homepage freePaste your homepage. You get a score against the 5 Laws and your top 3 fixes, quoting the exact lines that are costing you enquiries.
See the problem in your own words.
A recorded walkthrough of your main pages, your top 10 fixes in order, and AI prompts to rewrite your weakest sections.
Know exactly what to fix first.
Your website and LinkedIn reviewed together, plus the full path from first visit to booked call, and a page-by-page AI Build Brief.
One plan from LinkedIn to enquiry.
Take the brief into Lovable, Framer or Cursor and build it yourself in an afternoon. Or hire us: we write the copy, build the site, and set up your forms, booking and follow-up emails.
Teardown and Tier 3 audit fees credited in full if we build your site within 30 days.
We check every page against five simple questions your visitor is silently asking.
Fixed prices. No sales call needed. At least 10 fixes or your money back.
A quick automated scan to show where your homepage loses enquiries.
A recorded walkthrough of your site, your top 10 fixes, and prompts to rewrite the weak bits.
Your website and LinkedIn audited together, plus a complete plan for how clients find you, trust you and enquire.
An illustrative excerpt from a real AI build brief.
[MBVCA BUILD BRIEF: MODULE SPECIFICATION: ILLUSTRATIVE EXCERPT]
Module: 01 Hero Reframing
Industry: UK Care Compliance Consulting
1. DEFECT DIAGNOSED:
"Providing bespoke governance solutions and high-quality CQC compliance consultancy across the UK adult social care sector."
-> Fails Law 1 (Recognition). Sounds like a directory entry. Overlooks inspection anxiety.
2. RAW COPY DIRECTION:
Care staff deliver care, but proof is scattered across paper files, chats, and spreadsheets. Make evidence fragmentation the main problem.
3. READY-TO-PASTE AI PROMPT:
Paste into Lovable, Framer, or Cursor:
"Rebuild the Hero of this care consulting page without generic claims like 'bespoke support'.
Layout:
- Eyebrow: 'CQC Single Assessment Framework'
- H1: 'Your team may be doing the work. The problem is proving it in one place.'
- Subhead: 'When inspectors ask for evidence, managers lose days hunting through paper folders and disjointed spreadsheets. We organise your care governance into an inspection-ready framework.'
- Button: 'Book a 30-Minute Governance Review'
- Link: 'Explore the 35 Compliance Modules'
- Trust Strip: 'Aligned to CQC Framework | 35 Pre-Structured Modules'"Actual client work, real copy before and after, and the decisions behind it.
“I would 100% recommend Abdul he's amazing and really made my vision come to life 🤩” Elisha Kemp, EK Psychotherapies
"At EK Psychotherapies, we believe that everyone deserves to feel heard, understood and supported — not simply for the challenges they may be facing, but for the whole person they are."
"ADHD and autism assessments, where a diagnosis is the start of support, not the end of it."
The old homepage opened with “Our Story” and 21 team profiles; people arriving overwhelmed now see their own situation and one next step first.
“Book Appointment” only opened an email. A 50–60 minute screening, taken off the assessment fee, gives unsure visitors a real, lower-commitment first step.
A health service can’t use unconsented reviews, so the page leads with the 2026 award, HCPC sign-off and team review, and testimonial slots stay hidden.
Someone who unsubscribes must never get the next nurture email, so n8n checks consent before the Day 2, 4 and 7 sends; no clinical answers reach the CRM.
"Empower your care service with Elizabeth Care Consulting. We offer a comprehensive Governance Compliance Suite, practical CQC readiness support, and expert guidance to help adult social care providers deliver outstanding care with confidence."
"Your team may be doing the work. The problem is proving it in one place."
Managers are often doing the governance work but can’t show it in one place, so the hero names that before any feature is mentioned.
Free tools, the mock inspection tool and Governance Hour were competing for attention; each now feeds the Suite, described as 35 modules on every page.
The old site showed a paid £49 review and a free booking at once; one free, clearly timed step removes that doubt before a provider commits.
Each lead joins one of six tracks; booking a review or starting a trial stops the marketing emails, so no provider receives two sequences at once.
“...significant flaws in the site’s development that neither I nor the website’s developers had noticed.” Nathan Davies-Pugh, Caretopia World
Provider membership was lost behind search with no evaluation criteria.
The family story was clear, but providers had to piece their value together from profiles, AI tools and pricing before seeing why to join.
Lines like “dynamic photo gallery” asked providers to guess the benefit; leading with the family’s task makes the value clear without promising extra leads.
Verified enquiry and occupancy figures were not yet available, so we advised showing the real product and collecting provider outcomes before any results claims.
Discovery, verification, trial rules and the meaning of “active” need defining first, so follow-up emails only promise what the product actually does.
"We build modern, high-converting websites and marketing funnels to help ambitious executive coaches scale their business and reach their full potential."
"Stop Acting Like a Marketer. Start Running Your Coaching Business Like a CEO. Every hour you spend chasing strangers in DMs is an hour you're not coaching, delivering results, or growing your business."
Coaches past $10k a month lose hours acting as their own marketer; the headline names that cost before describing anything we build.
A mechanism video shows how qualification, booking and follow-up connect, so a coach understands what is being built before they apply.
Revenue, main bottleneck and readiness to invest come first; only approved applicants see the calendar, so the founder stops taking unvetted calls.
A confirmation alone does little to hold a booking; a video on what the call covers prepares the prospect and aims to cut no-shows.
"Our 7-day website sprint delivers a professional online presence with mobile responsiveness, clean design, and automated booking to help your business grow."
"Beautiful is not the same as effective. Your website is a moment. Your acquisition system is the movement. Most teams polish the front door while the rooms behind it stay disconnected."
Coaches with proven demand often think they need a nicer website; the page shows the leaks behind it: DM chasing, weak qualification and no follow-up.
Agency work tends to drift; a fixed $997 investment, defined scope and no retainers let a coach judge the offer before applying.
Founders still validating an offer, or wanting a brochure site or the cheapest option, can see they are not a fit before applying.
Qualified applicants get a private calendar link by email; everyone else goes to manual review, so the calendar is never public and every lead lands in HubSpot.
If your Conversion Teardown or Full Audit does not provide at least 10 concrete fixes you can make straight away, email us within 14 days of delivery.
We will refund 100% of your fee immediately. No questions asked. You keep all delivered files, reports, and videos.
We will never promise "a 300% conversion increase" or "£50,000 in 30 days".
Sales depend on variables outside of any audit's control: your market demand, pricing, reputation, sales closing ability, and traffic quality. Anyone promising guaranteed revenue from an audit alone is lying to you.
What we do guarantee: at least ten specific fixes you can act on.
We work with ethical service businesses where trust matters more than hype.
AI builders make layouts fast, but they don't know your buyers. They generate generic copy that gives people no reason to enquire. We find your weak spots and give you the exact words and prompts to fix them.
Yes. Use the brief to build it yourself, or hire us. We write the copy, build the site and set up your forms, booking and follow-up.
Yes. Our audits work just as well for US businesses. Prices are available in USD ($297 for the Teardown, $750 for Tier 3), and calls and Loom videos work across time zones.
Just your website address and email. For a paid audit, we review your public site and ask 3–4 quick questions about your pricing and typical client. No long forms.
If you book a Conversion Teardown (£249) or a Full Audit (£595) and hire us to build your new site within 30 days, we credit your full audit fee against the build invoice. Your audit effectively becomes free.
Yes. Builds can be paid in two parts: 50% to start and 50% when your new site goes live, by Payoneer invoice.
We offer an optional Care Plan for sites we build: hosting, updates, small copy and page changes, and a monthly 5-Laws re-scan of your homepage at £297 every 4 weeks, cancel any time. It is optional and only for sites we build. We only work on the website and do not promise CQC compliance or ratings.
If your paid audit does not find at least 10 specific, practical fixes you can make straight away, email us within 14 days of delivery for a full refund. You keep everything delivered.
SAFE copy is generic language that says nothing: 'We provide compassionate, person-centred care.' RAW copy names the real problem: 'Your mum keeps forgetting her tablets and you can't be there every day.' RAW copy builds trust instantly.
The free Snapshot is delivered online in about 60 seconds. Conversion Teardowns are delivered within 72 hours. Tier 3 is delivered within 7–10 working days, followed by your 45-minute call.
Free. About 60 seconds. Get your 5-Laws score and top 3 fixes, quoting exact lines from your site.
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Check your inbox: we email you a secure invoice within one working day, and work starts once it's paid.